In this episode of Sipping Success, host Casey Haakinson engages in a fascinating conversation with Cori Omundson and Sandra Everingham, the visionary co-founders of Rising Wines Collective. Born from a shared passion for wine and a desire to connect small production vineyards with a wider audience, Rising Wines Collective seeks to bridge the gap between wine enthusiasts and the unique stories behind boutique wineries in Washington, California, and Oregon. Through their innovative platform, Cori and Sandra aim to curate an immersive experience that transcends traditional wine tasting.
Key Topics Discussed:
- 1:00 Min - The Genesis of Rising Wines Collective: Cori and Sandra recount their journey from long-lost childhood friends to business partners, driven by a mutual love for wine and community. They share the origins of their idea and how a pandemic-induced pivot led to the birth of their collective.
- 3:00 Min - Curating a Unique Wine Experience: The duo delves into the meticulous process of selecting wineries for their platform, emphasizing the importance of storytelling, wine quality, and creating a direct line from winemaker to consumer. They highlight how their backgrounds influenced the creation of a digital space that marries the craft of winemaking with consumer accessibility.
- 7:00 Min - Challenges and Adaptations: Reflecting on the hurdles faced in launching and growing their business, Cori and Sandra discuss navigating the complexities of the wine industry, from establishing trust with both winemakers and consumers to adapting their business model in a post-pandemic world.
- 22:00 Min - Strategies for Engagement and Growth: The conversation shifts to the innovative strategies employed by Rising Wines Collective to engage their audience, including leveraging digital platforms, creating interactive wine experiences, and fostering a sense of community among wine lovers.
Conclusion:
Cori and Sandra's journey with Rising Wines Collective illustrates the power of passion and innovation in the face of industry challenges. Their unique approach to connecting consumers with the rich stories and flavors of small production vineyards offers valuable lessons for aspiring entrepreneurs in the beverage industry. The story of Rising Wines Collective is not just about wine; it's about creating connections, embracing change, and the relentless pursuit of bringing a vision to life in a competitive market. Cori and Sandra's insights underscore the importance of differentiation, direct engagement, and the continuous evolution necessary to thrive in the bustling world of wine.
