In this episode of Sipping Success, host Casey Haakinson welcomes Gabrielle Fitzpatrick, CEO and founder of Damright Cocktails. Gabrielle shares her journey from bartending in college to launching the world's first USDA-certified organic 100% de Agave tequila ready-to-drink cocktails. She discusses the challenges and triumphs of starting a business during the COVID-19 pandemic, her passion for creating health-conscious cocktails, and her mission to pave the way for other underrepresented groups in the spirits industry.
Key Topics Discussed:
- 1:00 Min - Gabrielle’s Background and Inspiration: Raised in Southern California, Gabrielle developed a passion for tequila and health-forward cocktails while bartending in college. Her experience in the corporate world and the impact of COVID-19 led her to pursue her entrepreneurial dreams.
- 4:00 Min - Launching Damright Cocktails: Gabrielle talks about the nine-month process of creating her product, obtaining licensing and permits, and eventually launching in the summer of 2021.
- 12:00 Min - Business Partner and Initial Challenges: Gabrielle explains how she connected with her business partner through a cold email and the importance of taking risks and networking.
- 18:00 Min - Product Offerings and Future Plans: The current product lineup includes a lime margarita and a strawberry basil margarita, with plans to introduce more fruit-based flavors and increase alcohol content based on customer feedback.
Conclusion:
Gabrielle Fitzpatrick’s journey is a testament to the power of passion, perseverance, and innovation in the spirits industry. Her commitment to creating high-quality, organic cocktails and supporting other underrepresented entrepreneurs sets a strong example. Listeners are encouraged to reach out to Gabrielle for advice and to explore Damright Cocktails' offerings.
