Episode Summary:

In this episode of Sipping Success, host Casey Haakinson sits down with Kristen Knapp, the Founder and CEO of Heartbeat Hot Rosé, the world's first rosé with a spicy kick. Kristen shares her unique journey from a background in celebrity branding to creating an innovative, spicy rosé that is taking the market by storm. The discussion covers everything from the creative process behind the product's flavor profile to the challenges of building a brand in the competitive alcohol industry.

Key Topics Discussed:

1:00 Min - Transitioning from a career in celebrity branding to founding Heartbeat Hot Rosé, inspired by her quarantine experiments with infusing tequilas and wines.

3:00 Min - The meticulous process of creating a balanced spicy rosé by fermenting peppers and blending them with rosé, leading to a product that stands out in the market.

7:00 Min - The rising popularity of spicy flavors in the beverage industry and how Heartbeat Hot Rosé is perfectly positioned to capitalize on this trend.

9:00 Min - The challenges of growing a brand from the ground up, including door-to-door sales efforts, building a sales network, and exploring potential future product expansions.

12:00 Min - Understanding the primary audience for Heartbeat Hot Rosé, focusing on women aged 25 to 35, and how the brand tailors its marketing strategies to this demographic.

Conclusion:

Kristen Knapp’s journey with Heartbeat Hot Rosé is a fascinating example of innovation in the alcohol industry. From her creative approach to product development to her strategic plans for growth, Kristen's story offers valuable insights for aspiring entrepreneurs. As the market for spicy beverages continues to grow, Heartbeat Hot Rosé is poised to become a leader in this emerging category.