Welcome to Sipping Success, your ultimate podcast for wine, spirits and alcohol. In this episode, we dive into the world of beverages, featuring Todd Baldwin, co-founder of Crafted, who shares insights into his journey and the impact of Crafted on the CPG industry.
Key Topics Discussed:
- 1:00 Min - Todd Baldwin's Background and the Founding of Crafted: Todd shares his journey from Greensboro, North Carolina, to co-founding Crafted after recognizing the need for better food and culture representation through live-streaming cooking content.
- 4:00 Min - Transition from Live-Streaming Cooking Content to Short-Form Video Marketing: Crafted's initial focus was on live-streaming cooking shows. However, they pivoted to short-form video marketing on platforms like TikTok, which proved more effective in driving brand engagement and sales.
- 11:00 Min - Recent Advancements in Attribution and Hyper-Targeted Marketing: Todd explains the new features in Crafted's platform, such as improved attribution tools and hyper-targeted marketing capabilities, which help brands track the effectiveness of their campaigns and optimize their marketing strategies.
- 15:00 Min - Partnerships and Collaborations Driving Crafted's Success: Crafted has formed strategic partnerships with marketing agencies and other businesses to enhance their service offerings, particularly in influencer marketing and content distribution.
Conclusion:
Todd Baldwin provides an inspiring look into the evolution of Crafted and how the company helps brands leverage short-form video content to drive retail sales. His journey emphasizes the importance of adaptability and customer-focused innovation in achieving business success.
