Gratefulist Vodka
Brand Development, Digital Marketing
A sophisticated vodka brand with a focus on mindfulness and gratitude, aiming to penetrate the Arizona market with a tailored marketing strategy.
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Key Achievement #1
Developed a comprehensive marketing plan that included a robust digital strategy to build brand awareness and engagement online, complemented by a tactical go-to-market plan. This multi-faceted approach integrated social media, paid digital campaigns, and local event sponsorships to create a cohesive and impactful presence across both digital and physical channels.
Key Achievement #2
Developed comprehensive sales enablement documentation and visual assets to empower sales teams and retailers with compelling brand stories and facts.
Key Achievement #3
Supported on-premise efforts by creating community-focused tent cards and point-of-sale materials, designed to capture attention and encourage immediate purchase decisions in bars and restaurants, effectively enhancing brand visibility and engagement in key local venues.
Key Achievement #4
Conducted in-depth SEO and user experience audits to optimize the Gratefulist Vodka website, ensuring higher search engine rankings and a more engaging and intuitive customer experience.
