- Website UX architecture, wireframes, and mobile-first journey planning
- High-fidelity UI design aligned with Stoli’s premium brand direction
- Conversion-focused landing pages supporting campaigns and launches
- Integration of storytelling, product discovery, and purchase flows
Stoli
Brand Development, Digital Marketing
Our work with Stoli Vodka supports a comprehensive global brand transformation leading into a major relaunch. The engagement spans digital experience design, brand development, and executional support across DTC, retail, and on-premise environments, balancing premium brand storytelling with performance, compliance, and scalability.
Mushroom Media partnered with Stoli to modernize how the brand shows up digitally and physically, delivering a cohesive ecosystem that connects brand identity, product discovery, and activation across markets and channels.
Share
Key Achievement #1
Led Brand Development Across Website, Landing Pages, and Digital Experience
We designed and built a modern, high performance Stoli website to serve as the flagship expression of the brand’s relaunch. The experience was engineered to elevate brand perception while enabling seamless, compliant eCommerce in the U.S. market.
Brand development and digital work included:
The result was a scalable digital foundation capable of supporting both brand equity and DTC growth.
Key Achievement #2
Delivered a Compliant, Scalable DTC and eCommerce Infrastructure
We implemented a flexible eCommerce stack integrating Webflow, embedded Shopify, and compliance-first fulfillment solutions. This enabled Stoli to operate a frictionless DTC experience while meeting regulatory requirements across markets.
Key capabilities included:
- Embedded Shopify product catalogs and custom PDPs
- Optimized checkout and account flows
- Tracking and analytics infrastructure (GA4, Meta Pixel, custom events)
- CRM and ESP integrations to support personalization and lifecycle marketing
This infrastructure laid the groundwork for long-term data-driven growth.
.png)
%20(1).png)
Key Achievement #3
Supported Global Brand Development for Retail and On-Premise Execution
Beyond digital, we delivered global brand development assets designed to scale across retail and on-premise environments. This included the creation of a comprehensive commercial toolkit to ensure consistency, clarity, and adaptability across markets.
Deliverables spanned:
- Off-premise POS assets (case cards, shelf talkers, pallet displays, secondary units)
- On-premise assets (table tents, menu inserts)
- Execution standards and visual guidance for global and local teams
These assets enabled Stoli to translate brand strategy into real world execution at scale.
%20(1).png)
%20(1).png)
Key Achievement #4
Produced Campaign-Specific Creative and Promotional Toolkits
We supported key product and campaign initiatives, including Stoli Ginger Beer and seasonal activations, by developing campaign-specific creative systems and visual assets.
This work included:
- Key visuals and positioning frameworks
- Retail and trade marketing assets
- Distributor-facing toolkits and educational decks
- Digital adaptations for eCommerce and social placements
Each toolkit was designed for fast deployment, channel flexibility, and brand consistency.
Key Achievement #5
Delivered High Impact Digital and Motion Assets for Paid Media
To support premium paid placements, we produced custom digital creative including LightBox animations optimized for high visibility environments. These assets extended Stoli’s visual identity into motion while maintaining clarity and brand impact.
Deliverables included multi-format animations designed for performance media environments, reinforcing Stoli’s presence across digital touchpoints.
Outcome
The Stoli Vodka engagement delivered a unified brand and digital ecosystem, spanning website, landing pages, global toolkits, and campaign assets, designed to support a modern brand relaunch and long-term scalability.
By combining brand development, digital infrastructure, and executional rigor, Stoli was positioned to activate consistently across DTC, retail, and on-premise channels while maintaining a premium global identity.
