Croithli
Brand Development, Digital Marketing
An ultra-premium Irish whiskey brand leveraging its unique Charentais direct-fired pot stills to capture traditional whiskey lovers.
.avif)
Key Achievement #1
Developed a comprehensive marketing plan centered around creating high-impact awareness and driving conversions. Further provided analysis for geo-targeted digital campaigns that align with local consumer behaviors and preferences, optimizing for conversions and building strong brand affinity in key Northeast markets.
.avif)
Key Achievement #2
Developed a high-performing social content strategy that highlights Croithlí’s craftsmanship and authenticity, supported by paid digital assets that drive awareness and engagement among whiskey connoisseurs.
Key Achievement #3
Developed a tailored event strategy to establish Croithlí's presence in Northeast whiskey circles, creating memorable brand experiences that connect with the target audience.
Key Achievement #4
Created compelling paid digital static and video creatives designed to capture the essence of Croithlí's unique distillation process and heritage, enhancing brand visibility and engagement across targeted digital platforms.
Key Achievement #5
Conducted comprehensive SEO and user experience audits to optimize Croithlí's website, ensuring improved search visibility and a seamless user journey that aligns with brand storytelling.
Key Achievement #6
Provided an e-commerce audit to maximize cart value upon checkout, refining the online shopping experience to increase conversions and average order value.
