Día De La Sirena Tequila
Brand Development, Digital Marketing
A premium tequila brand aiming to capture the hearts of national audiences through a multi-channel marketing approach that emphasizes authenticity, luxury, and lifestyle.
Key Achievement #1
Developed an omni-channel content strategy that includes organic and paid social, organic and paid search, influencer collaborations, email marketing, CTV, OOH, and custom partnerships — all carefully crafted to build a coherent narrative and amplify brand storytelling.
Key Achievement #2
Managed full scale influencer campaign programming, ensuring authentic partnerships that drive both engagement and sales.
Key Achievement #3
Created a comprehensive events strategy that positions DDLS at key industry events, fostering organic word-of-mouth and establishing the brand as a go-to choice for high-end tequila lovers.
Key Achievement #4
Conducted SEO and user experience audits to enhance the DDLS website search performance and user navigation, creating a more intuitive and engaging customer experience.
Key Achievement #5
Performed an e-commerce audit to optimize checkout processes and ensure maximum cart value, enhancing the overall online shopping experience.
