Vermont Spirits
Brand Development, Digital Marketing
Our work with Vermont Spirits focuses on positioning the brand as a leader in the premium craft spirits market while highlighting its commitment to sustainability and Vermont's heritage. By blending tradition, innovation, and strategic marketing, we refined the Vermont Spirits brand identity, developed a scalable marketing strategy, and leveraged data driven insights to expand market presence and drive customer loyalty.
Key Achievement #1
Refined Vermont Spirits Brand Identity. Developed a premium brand positioning and messaging framework that underscores the "Farm to Glass" ethos, sustainability initiatives, and Vermont’s artisanal craftsmanship, creating a distinct and authentic brand narrative.
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Key Achievement #2
Created a Scalable Marketing Framework. Delivered a comprehensive marketing strategy, including audience segmentation, geo targeted activations, and tailored messaging, ensuring consistency and impact across the Vermont Spirits portfolio and expansion markets.
Key Achievement #3
Leveraged Technology for Innovation. Introduced advanced data capture tools and tech partnerships to enrich first party data, enabling precision targeted campaigns and personalized consumer engagement while supporting Vermont Spirits growth in both digital and retail channels.
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Key Achievement #4
Developed Impactful Campaign Concepts. Collaborated on campaigns that celebrate Vermont Spirits unique products, such as “Crafted in Vermont, Savored Everywhere,” paired with visual storytelling that highlights premium craftsmanship, sustainable innovation, and the brand’s connection to Vermont’s natural beauty.
Key Achievement #5
Supported Strategic Leadership. Provided fractional CMO support, board level presentations, and investor communication, aligning Vermont Spirits marketing initiatives with its long term business objectives and growth ambitions.
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